Event sign-ups up 3.4× after closing two accounts.
- Social strategy, Reporting and insights
- 2026
- Instagram, YouTube
The challenge
Bramble ran accounts on five platforms with one marketing manager. Everything was posted everywhere, nothing got much attention, and nobody could say which posts brought people into the shops.
Our approach
We audited all five accounts and recommended closing two. The effort went into Instagram and a weekly YouTube series of staff picks, filmed in the shops.
Every post pointed to a shop event, so the Monday report could finally connect a post to a person walking through the door.
The work
Results
3.4×
Event sign-ups
2
Accounts closed, on purpose
27%
Of event guests found the event on social
“Closing two accounts felt like giving up. It turned out to be the best decision we made all year.”